Alex Safonov

Hi, I'm Alex.
I think in systems — and build them.

Engineering organisations, AI platforms, and the operating system I run my own life on. My background is in systems engineering, and one idea from it keeps being true: optimising one part rarely optimises the whole.

Twenty-five years in software, most of them leading engineering — at Kaspersky, at Visualfabriq as CTO, and at Smartcat. Now I'm building Peoplos, a new-generation AI HR startup, and I take on a few advisory and fractional CTO roles alongside it.

I live in the Netherlands.

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Systems I build

Same habit at three scales: find what actually holds the whole back, then change the system — not the people in it.

Organisations

I treat engineering leadership as a systems-design job: structure, incentives and feedback loops over personalities. Change the container and the right behaviour becomes the default — in a team of thirty or an organisation of several hundred.

Products

Platforms that carry AI into real work: revenue management for Nestlé, Heineken and Unilever at Visualfabriq; LLM copilots and human-in-the-loop workflows in Smartcat's core product. And now Peoplos — HR software rebuilt for the age of AI.

Myself — Personal OS

I built my own personal operating system with AI, to run my life on autopilot. It's called Gubernos, from the Latin gubernare, to steer, and it's now public: in beta on iPhone, Apple Watch and Mac, and open source.

It catches everything that comes in, sorts it, plans my day and tells me what actually needs me. The one thing it never does alone is commit me: no email, meeting or payment goes out without my yes.

  1. Capture agent
  2. Clarify agent
  3. Plan agent
  4. Decide me
  5. Do both
“My bottleneck was never typing. It was decision latency.”
  • I just talk to it — ideas and tasks go in by voice, in English or Russian.
  • Every morning it fits what matters into the free hours in my calendar.
  • Decisions arrive ready to make: options, a recommendation and a deadline.
  • Each week it asks for three wins that matter — and keeps me honest about them.

It's also my lab: whatever works here, I bring to teams. Try Gubernos →

Autonomy without boundaries is a demo. Autonomy with explicit gates is an operating model.

How I got here

  1. 2001

    Minsk. Java developer and technical test lead at Kyriba, on a treasury-management platform.

  2. 2003

    Luxoft. From Java team lead to development director: enterprise systems for banking, energy and media, and a dedicated development centre for a key client.

  3. 2010

    Kaspersky. Head of B2B Engineering: from ~250 to 400+ engineers in two years, 20+ enterprise products, and a virtualization-security line from zero to $10M in three years.

  4. 2021

    Visualfabriq, the Netherlands. CTO. Engineering grew from 30 to 60+, enterprise customers doubled, and I led the technical due diligence for PSG's investment.

  5. 2024

    Smartcat. Director of Engineering. Took engineering AI-first: rebuilt the platform for AI and cut delivery from months to weeks.

  6. Now

    Building Peoplos and Gubernos, on the Board of Advisors at MoonTech, coaching leaders as a Heroic Coach.

Off the clock

I'm usually wet, cold or muddy — by choice. I run Spartan races, play ice hockey, sail and freedive.

Alex with a Spartan Beast finisher medal Alex in an ice hockey jersey holding a helmet and stick Alex at the helm of a sailing yacht Alex in a freediving wetsuit and weight belt

Working together

When an organisation, a platform or your own week keeps fighting you, it's usually a system problem. I help founders, boards and investors as a fractional CTO, an advisor, or with technical due diligence before an investment — and leaders as a mentor or a Heroic Coach.

The first conversation is just a conversation.